If you want more traffic on your beer label’s website, the basic, beneficial and well-accepted beer coaster might be the answer! A recent German market study explains the beer mat as one of the consumers’ favorite forms of advertising.
The direct marketing circumstance is ideal. Your customers encounter a beer coaster in their downtime in an unwinded atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s site address plainly promoted, the message is instant. Incorporating innovative concepts such as contests, merchandise sales and the guarantee of information on your site will trigger the consumer to go to the website and extend the temporal attachment to the marketing medium. If you have joined the growing number of business buying marketing space on the beer home page you will see how beer coasters or beer mats increase the traffic count. You can create personalized labels, mats here:
The next action is getting your beer mats under the noses of your target audience. Of course it is common practice to provide beer mats to the brew clubs, dining establishments and clubs that offer your beer. Let’s extend the market! Do you offer your product in cyber-pubs, or non-alcoholic drinks in cyber-cafes? Supplying coasters to these places is a marketing chance that is bound to be successful.
Making beer mats available at your booth, wander the crowds at beer festivals giving out mats as you go. Contact sporting occasions and regional fairs providing beer gardens– you will supply their beer mats! When your business sponsors or offers beverages for a charity or unique occasion, consist of beer mats in your handout goody bag.
Contests are an interactive method of drawing in attention to your mat and on to your site. Together with your logo and company name, ‘Win A Pub Crawl In LA’ makes sure to get attention! Add an arrow or ‘turn over coaster to learn how’ and use the other side to ask the client to visit your website for details.
Contest marketing on mats is perfect for circulation at occasions and celebrations. Go to with a screen table and a computer with your site running so people can enter and sign up with the fun immediately. Signs will prompt those present to take a look at the mat and visit your website.
Coasters are collectible. A simple Internet search proves their appeal. Including your brewing company’s site address on unique collection editions, lottery or voucher projects, etc., will improve the mat’s worth for beer lovers and mat collectors.
Keep in mind, beer coasters might not be potable however they’re portable. Very few customers take home a beer bottle with its label, set it in front of their computer system and log-on; but they will take house a beer coaster!
If you desire more traffic on your beer label’s site, the simple, well-accepted and helpful beer mat may be the response! If you have joined the growing number of companies purchasing advertising space on the beer house page you will see how beer coasters or beer mats drive up the traffic count.
Of course it is typical practice to supply beer mats to the brew pubs, dining establishments and clubs that offer your beer. Making beer mats available at your cubicle, wander the crowds at beer festivals offering out coasters as you go. Contact sporting occasions and regional fairs providing beer gardens– you will supply their beer mats!